→ CASE STUDY 01
MOBILE / MARKETPLACE / GO-TO-MARKET / FY2026
EST. READ — 6 MIN
VOL. V / NO. 01
→ THE BRIEF
Valet Technologies:
A two-sided marketplace, built like infrastructure.
An on-demand platform for a new mobility category — Personal Vehicle Safe Ride — built around a two-driver model so a client’s own car goes home when they do. Platform, brand, pricing, and go-to-market, end to end.
→ CLIENT
Valet Technologies
CLIENT
→ DISCIPLINE
Engineering, Advisory
FULL-STACK
→ TIMELINE
FY26 — ongoing
ACTIVE
→ STATUS
Pilot
PILOT
→ 01 / THE CHALLENGE
A NEW CATEGORY WITH NO PLAYBOOK.
Valet is not rideshare. It is a safety-first answer to a problem Uber and Lyft structurally cannot solve: how to get home without leaving your own car behind. The two-driver model — a trail driver who follows in a company vehicle and a valet driver who drives the client’s car — has no off-the-shelf software behind it.
Three hard problems had to be solved at once: a novel operating model with no template, a two-sided marketplace where driver supply must lead rider demand in every market, and trust and safety as the entire value proposition.
→ 02 / OUR APPROACH
BUILD THE PRODUCT — AND THE BUSINESS AROUND IT.
Tech House built Valet end to end. Not just the app, but the company around it: the dispatch engine, the pricing model, the brand, the driver-recruitment campaign, the buyer personas, and the legal framework needed to actually launch.
Every decision reinforced the core thesis — the two-driver model is the product.
→ 03 / WHAT WE BUILT
A COMPLETE TWO-SIDED MARKETPLACE.
A dispatch platform that handles the mechanics no existing tool supports: pairing two drivers per trip, negotiating and approving the revenue split before departure, tracking both drivers in real time, and clearing trip state cleanly on completion.
A rider experience with multi-step booking, saved addresses and payment methods, live tracking, receipts, and privacy protection. A driver experience with trip acceptance, partner pairing, earnings tracking, and pre-trip split negotiation. An admin console for approvals, oversight, geofencing, and surge configuration.
A dynamic fare engine — base, per-mile, per-minute, booking fee, minimum fare — with surge pricing scheduled around nightlife and event windows, processed securely through Stripe. The whole system wrapped in a dark-mode-first brand built to feel like high-end mobile banking meets premium ride service.
→ 04 / SCOPE
ONE ENGAGEMENT, FULL STACK.
→ SURFACES
3
Rider, driver, and admin — one platform.
→ MODEL
60 / 40
Trail / valet revenue split, negotiated per trip.
→ GO-TO-MARKET
Full
Personas, pricing, recruitment, and legal.
→ 05 / RESULTS
MEASURED AT LAUNCH.
Valet is production-ready and staged for its first market. Launch metrics — driver pairs onboarded, trips completed, and markets opened — will be reported here as the platform goes live.
→ WHAT'S NEXT
INTERESTED IN THIS WORK?
Every engagement begins with a brief. Two minutes to describe the system you need built or the decision you are facing. A response within forty-eight hours.
→ ARCHIVE
CONTINUE READING
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