→ CASE STUDY 01
MOBILE / MARKETPLACE / GO-TO-MARKET / FY2026
EST. READ — 6 MIN
VOL. V / NO. 01
→ THE BRIEF
Valet Technologies:
A two-sided marketplace, built like infrastructure.
An on-demand platform for a new mobility category — Personal Vehicle Safe Ride — built around a two-driver model so a client’s own car goes home when they do. Platform, brand, pricing, and go-to-market, end to end.
→ CLIENT
Valet Technologies
CLIENT
→ DISCIPLINE
Engineering, Advisory
FULL-STACK
→ TIMELINE
FY26 — ongoing
ACTIVE
→ STATUS
Pilot
PILOT
→ FIG. 01 / SYSTEM DIAGRAM
RIDER APP
Multi-step booking
Live tracking
Receipts
DRIVER APP
Trip acceptance
Partner pairing
Split negotiation
ADMIN CONSOLE
Approvals
Geofencing
Surge configuration
DISPATCH ENGINE
Pairs two drivers per trip. Approves the revenue split before departure. Tracks both drivers in real time and clears trip state on completion.
FARE ENGINE
Base, per-mile, per-minute, booking fee, minimum fare — with surge scheduled around nightlife and event windows.
STRIPE
→ 01 / THE CHALLENGE
A NEW CATEGORY WITH NO PLAYBOOK.
Valet is not rideshare. It is a safety-first answer to a problem Uber and Lyft structurally cannot solve: how to get home without leaving your own car behind. The two-driver model — a trail driver who follows in a company vehicle and a valet driver who drives the client’s car — has no off-the-shelf software behind it.
Three hard problems had to be solved at once: a novel operating model with no template, a two-sided marketplace where driver supply must lead rider demand in every market, and trust and safety as the entire value proposition.
→ 02 / OUR APPROACH
BUILD THE PRODUCT — AND THE BUSINESS AROUND IT.
Tech House built Valet end to end. Not just the app, but the company around it: the dispatch engine, the pricing model, the brand, the driver-recruitment campaign, the buyer personas, and the legal framework needed to actually launch.
Every decision reinforced the core thesis — the two-driver model is the product.
→ 03 / WHAT WE BUILT
A COMPLETE TWO-SIDED MARKETPLACE.
A dispatch platform that handles the mechanics no existing tool supports: pairing two drivers per trip, negotiating and approving the revenue split before departure, tracking both drivers in real time, and clearing trip state cleanly on completion.
A rider experience with multi-step booking, saved addresses and payment methods, live tracking, receipts, and privacy protection. A driver experience with trip acceptance, partner pairing, earnings tracking, and pre-trip split negotiation. An admin console for approvals, oversight, geofencing, and surge configuration.
A dynamic fare engine — base, per-mile, per-minute, booking fee, minimum fare — with surge pricing scheduled around nightlife and event windows, processed securely through Stripe. The whole system wrapped in a dark-mode-first brand built to feel like high-end mobile banking meets premium ride service.
→ 04 / SCOPE
ONE ENGAGEMENT, FULL STACK.
→ SURFACES
3
Rider, driver, and admin — one platform.
→ MODEL
60 / 40
Trail / valet revenue split, negotiated per trip.
→ GO-TO-MARKET
Full
Personas, pricing, recruitment, and legal.
→ 05 / RESULTS
MEASURED AT LAUNCH.
Valet is production-ready and staged for its first market. Launch metrics — driver pairs onboarded, trips completed, and markets opened — will be reported here as the platform goes live.
→ WHAT'S NEXT
INTERESTED IN THIS WORK?
Every engagement begins with a brief. Two minutes to describe the system you need built or the decision you are facing. A response within forty-eight hours.
→ ARCHIVE
CONTINUE READING
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